This Touching Ad for Laundry Soap Asks Everyone to Question Outdated Gender Roles (and Start Helping More Around the House)

This video shows a caring dad who's decided to make up for the time not spent helping around the house. The video description sums it up best: 

We know every woman has two jobs - one at the office and one at home. She multitasks and handles both almost single handedly. It's time to understand why. It's time to get to the root of the issue. Is it our upbringing? Are we passing gender roles that haven't evolved with the times? 

Throughout the world, women tend to unequally bear the burden of "unpaid work" that includes household chores like cooking, laundry, cleaning and taking care of kids. 


via gatesnotes

Who knew a commercial for soap could be so inspiring?